Roll: • 2468 East Main Street, Bexley, Ohio 43209
(614) 858-0390

roll: was founded on a very simple idea. Riding a bike is fun, exciting, inspiring, and even life changing. Shopping for a bike isn’t. We were left asking, how could something that inspires so much passion and enjoyment, be so complicated, confusing and difficult. We just didn’t get it.

We started by asking people a very simple question; why they ride not what they ride. Armed with much more revealing insights, we organized our store around the core ideas of roll:sport, roll:active and roll:family to make it easier for people to find their own path. We developed our roll:perfect fit system to make sure that everybody was comfortable and fit correctly on every bike we sell. From there we added an absolutely unique collection of the best bikes, the best brands, the best accessories and the best apparel into the mix and roll: came to life.

We are fortunate to be able to count elite racers, recreational riders and casual cyclists, commuters, explorers, dirt junkies, families and riders of all ages amongst our customers. All share the common love of the ride.  We’re looking forward to the excitement of road ahead where ever that might take us. But mostly we look forward to continuing to strive to make sure that each and every person can get the most out of our shared passion, for every different reason they might ride. I’d like to invite you to come take a look around, kick our tires and join us. Come weave between the lines, race between the lights, tear up the trail map and stick a playing card back in your spokes. It’s true what they say: you never do forget.